Working with the client, Cineon devised a number of concepts which would engage children in conversation around consent in a digital world.
Cineon were commissioned to produce a series of six films targeted at children aged 3-18 as well as parents and carers.
For the younger children, ages 3-7, Cineon created a 360 interactive film involving animated aliens to help engage children with the message about asking permission, gaining consent and staying safe online.
The film for 7-11 year olds focuses on protecting personal data online and for this the team created a Data Detective app where children can hunt for items and decide whether they contain information which shouldn’t be shared online. The Data Detective app can be downloaded from the Google Play Store.
For the 11-14 year olds, Cineon composer, Andrew Jarrett, worked with teacher and spoken word artist, Christian Foley, to produce a rap about digital consent. We not only filmed Christian on location at a recording studio at the Soapbox youth centre in Islington, but we also filmed a group of young street dancers at the Street Factory in Plymouth, resulting in a stylised dance music video.
We filmed students at the Uffculme School, Devon, for the 14-18 age category, producing talking heads around the subject of consent.
A number of school children and their parents went head to head in a game show Your Choice or Mine, created to get parents talking with their children about issues around consent online.